The subtlety: They had utilities which would produced formatted Basic listings and they would give example output of these utlities in their ads and catalogs. It was quite a while before I realized that most of those examples were not program excerpts, but complete programs which of course contained the Beagle Bros signature weirdness. And then there were the seemingly innocent hex dumps. My favorite was from the cover of one of their catalogs, which had a classic picture of this fellow sitting in a chair. On the floor next to him is a handbag with a piece of tractor paper sticking out. On the paper is a hex dump: 48 45 4C 50 21 20 and so on, which are ASCII codes that spell out the message: “HELP! GET ME OUT! I’M TRAPPED IN HERE!----SOPHIE”
Good Inside digital memberships cost between $23.25 and $28 a month and the platform passed 100,000 subscribers in the third quarter of last year. The company has raised one round of funding, $10.5 million from VC firms including Alexa von Tobel’s Inspired Capital, in 2023. It’s otherwise bootstrapped by Kennedy and her co-founder Erica Belsky, another psychologist Kennedy met while studying at Columbia who is married to Scott Belsky, an early investor in Uber and Pinterest and an unofficial advisor to the company. Kennedy says she has no immediate plans to raise more money, but is open to the possibility.
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