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36氪获悉，大钲资本已和雀巢达成协议，从雀巢手中收购了蓝瓶咖啡（Blue Bottle Coffee）的全球门店，价格低于4亿美金。交易完成后，雀巢仍然会保留蓝瓶的快消业务，如咖啡豆、速溶咖啡、即饮饮料。
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This shift did not emerge in a vacuum. It coincided with the rise of the experience economy, often associated with millennial consumers who prioritized moments over possessions and flexibility over long-term commitments. While the behavior has now spread across age groups, it was this generation that helped normalize travel as an ongoing lifestyle choice rather than a rare, fixed event.